Transformational Change: Daniel Scwartz C.E.O, of ELV Motors, Martin Cavanaugh Porter, C.E.O & Jeffrey Chung, C.I.O of Forbes Legacy Ventures LLC-The South Park Development Group Bring Zero-Emission Fleet Vehicles (from scooters to electric-plug in delievery vans)
south park sustainability shopELV Motors and The South Park Development Group
-posted by Jeffrey Chung C.I.O & Martin Cavanaugh Porter with The South Park Development Group
Downtown Los Angeles is congested, clogged, and crammed full of heavily polluting vehicles and ELV Motors and the South Park Development Group are working to forge a powerful partnership to in three stages:
The first stage: A centralized retail environment stocked with zero-emission vehicles from base line scooters to fully electric-powered, zero emission delivery vans and trucks- this week a small delivery of base-line vehicles was delivered to The South Park Sustainability Shop (which will not begin sales of the vehicles until a fuller, more comprehensive line is available to show-however, when that occurs, even as construction occurs, The Shop will begin selling product. In stages a graphics-repair department will open on-site to provide The Shop’s members (”anyone who buys from The Shop is not a client, a number, or a dollar sign: they are members of The Shop-valued, considered, and cared for.”-Jeffrey Chung, Chief Information Officer FLV LLC-South Park Development Group). Of note: The Shop will offer financing to qualified buyers.
The second stage: Forging alliances with city-wide stake holders (using South Park L.A as the core best-practice ‘green’ platform to test ideas) to move hotels, whole complexes, and the city itself to lease or purchase ELV Zero-Emission vehicles, transforming our cities’ green scape. Paradigm Change is often used in relation to this kind of goal setting.
This is more than that: This is Transformational Change. ELV-Motors and The South Park Development Group, will build South Park Los Angeles into the hub-ground-zero of bleeding edge innovation, lively, elan-filled innovators, glowing and challenging the guardians of the status-quo, the keepers of the rusting, creaking gates.
Concurrently: Forbes Legacy Ventures will be working around the clock with ELV Motors to elevate the image, the branding, and the marketing of the entire package-from the vehicles, to the website, the direct mailers, the international email marketing campaigns, and the p.r campaigns.
The Third Stage: Using ‘lessons-learned’ in Down Town Los Angeles (painting a zero-emissions portrait in South Park Los Angeles) ELV Motors, Forbes Legacy Ventures LLC, and The South Park Development Group will take the systematized platform nationally and internationally (already there is growing interest in the ELV-FLV LLC model in South Korea).
Is this real? Is there heft and weight to this? It’s in motion already: Stage One has begun and the Principals of both companies- the c.e.o of ELV Motors and the c.e.o of Forbes Legacy Ventures-The South Park Development Group are in discussion to tighten time-lines and engage in a series of blue-sky sessions, day after day in the upcoming week and month to follow to begin stage two and map out stage three.
from → Demographics and trends, Doers not Just Talkers, Leadership, a better way, branding innovation and entrepreneurship by martin cavanaugh porter, building members, innovation, low carbon emission transport for south park: ride easy, not customers-building your tribe, pop-up-shops, seo viral mkt blogging and all things web related, south park: hub of vital innovation, southpark l.a: the world’s next great biz incubator, zero-low carbon emission transport for south park los angeles and downtown l.a
Do blogging and email marketing campaigns work?
Does a systematic campaign of blogging and email marketing work?
Yes.
1/4 of clients have found me from my blogs which I opened less than 6 months ago.
20% of phone calls to my office are about my postings and blog posts.
Many key stake holders break bread with me based on my blogs.
A systematic campaign of blogging and email marketing works.
email me at: mcporter@businessdeveloperpro.com
short-sales & foreclosures in downtown los angeles: the right investment strategy
The tide will turn-our President is pump-priming the economy and his policy ‘hand’ is gaining finesse. We will move away from this recession within three-five years. We won’t see exponential growth like we did before because the commodities markets will remain unstable for decades to come as China and Korea gain colonial footholds in Africa (to fuel their endless need for non-renewable resources, advancing a strategy of economic warfare three hundred years in the making-which they are winning) and the next great oil grab gains momentum.
From recession, we will move toward decades of starts and stops-until sustainability entrepreneurs are able to develop truly added value products and services with enough built in efficiencies and sell these products and services within a reasonable pricing structure (we are a long ways from that paradigm).
Today, The South Park Development Group-Forbes Legacy Ventures LLC met with a dynamic, interesting, and bright lady (Lila Feingold…much more about her in the coming days and weeks) who has a deep and comprehensive understanding of real estate and human behaviour. She put on the table a definitive scenario that leads me, as CEO of The South Park Development Group and FLV LLC to three conclusions:
1. The South Park Development Group will accelerate the development of our network with certain developers, brokers, and investors and develop a comprehensive ‘buy-in’ plan regarding taking equity interest in not just projects we are developing in South Park Los Angeles, but also South Park Los Angeles properties themselves through our league of like minded business allies.
2. Lila Feingold has her pulse on future trends and she should be viewed by any serious real-estate investor or home-buyer as powerful point-person with one’s best interests in mind (she’s a dynamo).
3. Peter Drucker was fundamentally correct when he proffered these thoughts twenty five years ago: Almost everyone is wrongheaded in their approach to business and business development-the old axiom “that if you build it, they will come…” is, in the world of business as valuable as toilet water.
If you plan it, if you brand it, if you systematize it, personalize it,market it, day in, day out, beta test your products and services with rigor, budget for it, test all your assumptions and be open to being wrong about everything and then, with rapidity, adapt and change, and have that certain indefinable mix of passion and intensity, and brilliance, then, maybe, just maybe they will come.
-Martin Cavanaugh Porter III
marketing though this downturn for small-mid sized businesses
generally companies hedge their branding and marketing dollars using a strategic on the ground and viral approach to marketing.
this worked when the economy was booming and there was low hanging fruit to be had everywhere.
the current climate calls for clarity in strategy.
this is clarity:
claim your territory-core focus on a 10 block strategy, print a simple marketing letter and fold it in half, make sure the copy is in black and white explaining your product or service, tell your story with clarity.
purchase an email list most reflective of the area you are targeting. create a simple, effective email mkt template (for more info: inquiries@flvllc.com) and powerful copy. send out your targeted blasts weekly, for four weeks, determine efficacy by asking the customer to respond via email to recieve your offering, or, better, to come into your place of buisness noting the email newsletter.
incorporate a really big idea that you are proposing-game changer time: take a strong position-a point of view-align with a charity and cause (ex).
start the door-to-door campaign. week in, week out, at 5am, slip, door to door, your folded marketing letter-determine efficacy by asking the customer to bring the letter to you in order to benefit from the big idea.
what’s behind the really big idea: some small, wonderful personalized gesture-irregardless of your business: manufacturer, service, retailer, consultant, etc…
what will happen? intimacy will create a relationship-and, week in, week out, with discipline, you will claim your territory and build (or rebuild) a loyal customer base.
its about discipline, comfort, and care.
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