promised post about our blue-sky session on organic, human safe, and green etc…part one
We have taken on clients who are committed to falling within the spectrum of ‘green.’ FLV–LLC/TomichPorter does not pretend to be experts in this field but we do know the vast possibilities it offers and that it is a subject that simply cannot be ignored.
So, I asked the team to research each on his/her own everything that they could on the subject within these parameters: terminologies and possibilities Here follows a snap-overview of my take away from our blue sky session (there is so much ground to cover on this subject-far beyond this author’s ability to post tonight-but it was extensively and well covered at our internal Forbes Legacy Ventures LLC–TomichPorter Inc Session):
Of interest to me: That many products labeled ‘green’ or ‘organic’ maybe (or maybe not) in their final incarnation green but from their inception-that is to say, the entire process of manufacturing the product could be anything but: massive plants expelling toxins go into producing many products labeled ‘green’-So where does that leave you? To truly be green, to really be organic, one must examine the processes by which the product was manufactured and determine weather the process itself of production is antithetical to the precept of do no harm (to the earth), or worse, simply disastrous. We have made a commitment to one internationally renowned client in particular that the brand we build with them will be both green/organic in it’s final form and the processes of manufacture used to create the product.
In this case organic contemporary furnishings with the option human safe, organic fabric. We have entered into preliminary discussions with a high-level, first rate LEED Certified Green Consultant: Michael Van Parys to develop ground rules regarding this and intend to move forward with him as the project gains steam to do something rather dynamic: provide the consumer with start-to-finish certified, human safe organic furnishings. Our client will happily, be relocating to Down Town South Park Los Angeles, much to the benefit of it’s residents and the greater community. Much more on green and the blue-sky session in further posts. Summary: Lots to learn and lots of opportunity in the green-organic marketplace and because of this, consumer beware-many opportunists find ways to make money off of consumer’s growing (rapid-growth) desire to buy products that they believe reduce their overall carbon footprint, but in fact, may only add to it.
Summary from a VC/Biz-Dev Perspective: Massive, profitable (and karmic) opportunities abound for long term, determined players willing to go through the certification process and abide by it’s requirements. More to come…. posted by: martin cavanaugh porter III, ceo FLV LLC–TomcichPorter Inc (mcporter@flvllc.com) 1100 South Hope Street, Suite 103, Los Angeles CA 90015, t. 001 213 550 4460 . 001 817 7078
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